Strategic Sales
Leadership Without
Full-Time Cost
Fractional CROs, VPs of Sales, and Heads of Sales who build and scale your revenue engine.
Get 15+ years of sales leadership experience without the €200-400k full-time salary. Our Fractional Leaders design your sales strategy, build your processes, and drive execution—embedded in your team part-time.
Your Dedicated
Fractional Sales
Leadership
Former CROs, VPs of Sales, and Heads of Sales who have scaled B2B companies from early-stage to exit. Real leadership experience at a fraction of the cost.
Define your GTM strategy, ICP, pricing model, sales process, and growth roadmap. Align sales with product and marketing for maximum efficiency.
Build repeatable, scalable sales processes. From lead qualification to contract signature, we create frameworks that work at scale.
Train and coach your existing sales team. Improve win rates, shorten sales cycles, and increase deal sizes through better execution.
Implement forecast management, pipeline health tracking, and sales metrics that matter. Give your leadership team visibility and confidence.
Not a consultant who drops reports and disappears. Our Fractional Leaders are embedded in your team—in your meetings, Slack, and strategic decisions.
From Strategy to Execution
Three Phase Breakdown
Diagnose & Design
We start by understanding your current state
What you get:
Implement Infrastructure
Drive Results
Flexible Engagement Models
Fractional CROChief Revenue Officer
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Full revenue leadership across sales, marketing, and customer success. Strategic planning, executive management, and board-level reporting.
Best for: Series A/B companies scaling from €2M-20M ARR who need C-level sales leadership
Fractional VP of SalesVice President of Sales
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Sales-specific leadership focused on process, team management, and execution. Owns sales targets and team performance.
Best for: Companies with €5M-50M ARR who need sales leadership but aren't ready for a full-time executive.
Fractional Head of SalesHead of Sales
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Tactical sales leadership focused on team coaching, pipeline management, and process optimization.
Best for: Early-stage companies (Seed to Series A) building their first sales team or scaling from founder-led sales.
Part-Time Commitment,
Full Time Impact
10-15 hours/Month
Strategic guidance and executive coaching. Monthly sessions for planning, reviews, and problem-solving. Best for companies with existing sales leadership who need expert input.
20-30 hours/month
Active leadership embedded in your team. Weekly team meetings, pipeline reviews, 1:1 coaching. Most common engagement.
40+ hours/month
Operates as your interim CRO/VP Sales until you hire permanent leadership. Full ownership of sales function.
Who Benefits from SDR teams
Founder-led Sales transition
Founders need to focus on product and fundraising. Bring in fractional leadership to build the sales function and eventually hire full-time..
Scaling Challenges
Sales team exists but results are plateau'd. Need experienced leadership to diagnose issues and rebuild for scale.
Interim Leadership
VP Sales left or was fired. Need immediate leadership while searching for permanent replacement (typically 3-9 months).
Market Expansion
Entering new markets (new geography, new product, new ICP) and need leadership with specific expertise.
FAQs
2 weeks from contract signature to first outreach. We handle all setup, training, and integration.
We guarantee all meetings fit your ICP criteria, and we iterate alongside your feedback to ensure high-quality, actionable discussions.
Absolutely. We offer flexible, month-to-month engagements allowing you to adjust your contracted team footprint as your business needs change.
We seamlessly integrate with your existing tech stack (HubSpot, Salesforce, etc.). All outbound data and lead lists are handled by our internal operations teams.
We employ a robust, multi-channel outreach approach combining cold calls, emails, LinkedIn connections, and personalized video messages.
Ready to Built Consistent Pipelines
Book a free 30-minute assessment. We'll analyze your current sales motion and show you exactly what a NextGen team would look like for your business.
